SEATTLE – Jan. 5, 2012 – Experian Hitwise, a web metrics firm, released its November rankings for real estate websites’ popularity, and Yahoo Real Estate held the top spot in for the fifth consecutive month, despite a slight drop in visits to 7.02 percent from 7.9 percent in October.
Rounding out the top five: Realtor.com, Zillow, Trulia and MSN Real Estate. AOL Real Estate held steady in the No. 6 spot, while Homes.com fell to No. 7. The rest of the top 10 sites are Rent.com, ZipRealty and MyNew Place.
The top 10 realty websites account for almost 39 percent of traffic to real estate sites during the month, whereas the next 10 most popular sites – including LoopNet and Redfin – attracted only 9.4 percent of traffic.
Hitwise reports a two-second drop in the amount of time visitors spent on real estate websites last month to 8 minutes, 53 seconds. The most popular search terms were “zillow” and “realtor.com,” accounting for more than 1 percent of search clicks each.
Source: Inman News (12/22/11)
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